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~isPartOf:"International marketing review"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~person:"Blinda, Lars"
~type_genre:"Non-commercial literature"
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International marketing review
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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"Go for Gold" : Fallstudie zum Olympia-Sponsoring der Bremer Goldschlägerei
Burmann, Christoph
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Blinda, Lars
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2004
Persistent link: https://www.econbiz.de/10009758309
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Markenführungskompetenzen : Handlungspotenziale einer identitätsbasierten Markenführung
Burmann, Christoph
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Blinda, Lars
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2006
Persistent link: https://www.econbiz.de/10003368193
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