//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International marketing review"
~person:"Castellano, Sylvaine"
~person:"Christodoulides, George"
~subject:"COVID-19"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenimage - Konzeptualisieru...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
COVID-19
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenimage
3
Brand management
2
Cross-national
2
Markenführung
2
Aaker
1
Affective states
1
Associations
1
Attitude toward a brand
1
Attitude toward fit in a cause–brand alliance
1
Awareness
1
Brand
1
Cause familiarity
1
Cause-brand alliances
1
Comparison
1
Consumer-based brand equity
1
Coronavirus
1
Internet
1
Internet marketing
1
Internet users
1
Loyalty
1
Markenartikel
1
Measurement
1
Meinung
1
Messung
1
Online brand perceptions
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Opinion
1
Perceived betrayal
1
Perceived quality
1
Social Web
1
Social web
1
Strategic alliance
1
Strategische Allianz
1
Vergleich
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Castellano, Sylvaine
Christodoulides, George
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
Akhtar, Nadeem
1
Battisti, Enrico
1
Khelladi, Insaf
1
Orhan, Mehmet A.
1
Partouche, Judith
1
Rehman, Ramiz Ur
1
Sorio, Rossella
1
Vessal, Saeedeh Rezaee
1
more ...
less ...
Published in...
All
International marketing review
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When cause familiarity leads to positive attitudes toward brands in a cause-brand alliance : a cross-cultural study during the COVID-19 pandemic
Vessal, Saeedeh Rezaee
;
Partouche, Judith
;
Khelladi, Insaf
- In:
International marketing review
40
(
2023
)
5
,
pp. 1245-1262
Persistent link: https://www.econbiz.de/10014470118
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->