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~isPartOf:"International marketing review"
~person:"Guzman, Francisco"
~person:"Hong, Ruiyang"
~subject:"Internationales Marketing"
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Internationales Marketing
Brand image
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Brand management
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Guzman, Francisco
Hong, Ruiyang
Magnusson, Peter
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International marketing review
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ECONIS (ZBW)
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Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
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2
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
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