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Antecedents, moderators and dimensions of country-of-origin evaluations
Ahmed, Sadrudin A.; d'Astous, Alain - In: International marketing review 25 (2008) 1, pp. 75-106
Persistent link: https://www.econbiz.de/10007979120
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The impact of technological complexity on consumers' perceptions of products made in highly and newly industrialised countries
Ahmed, Sadrudin A.; d'Astous, Alain; Eljabri, Jelloul - In: International marketing review 19 (2002) 4-5, pp. 387-407
Persistent link: https://www.econbiz.de/10006262095
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The impact of technological complexity on consumers' perceptions of products made in highly and newly industrialised countries
Ahmed, Sadrudin A.; d'Astous, Alain; Eljabri, Jelloul - In: International marketing review 19 (2002) 4, pp. 387-407
Persistent link: https://www.econbiz.de/10006262909
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Number 2 - The importance of country images in the formation of consumer product perceptions
d'Astous, Alain; Ahmed, Sadrudin A. - In: International marketing review 16 (1999) 2-3, pp. 108-125
Persistent link: https://www.econbiz.de/10006297993