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The internationalization of emerging market business groups : an integrated literature review
Yaprak, Attila; Karademir, Bahattin - In: International marketing review 27 (2010) 2, pp. 245-262
Persistent link: https://www.econbiz.de/10003988063
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A dynamic framework for understanding cross-national segmentation
Cannon, Hugh M.; Yaprak, Attila - In: International marketing review 28 (2011) 3, pp. 229-243
Persistent link: https://www.econbiz.de/10009242885
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Intra-organizational factors and market orientation : effects of national culture
Kirca, Ahmet H.; Hult, G. Tomas M. - In: International marketing review 26 (2009) 6, pp. 633-650
Persistent link: https://www.econbiz.de/10009523945
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The internationalization of emerging market business groups: an integrated literature review
Yaprak, Attila; Karademir, Bahattin - In: International marketing review 27 (2010) 2, pp. 245-263
Persistent link: https://www.econbiz.de/10008406618
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Culture study in international marketing: a critical review and suggestions for future research
Yaprak, Attila - In: International marketing review 25 (2008) 2, pp. 215-229
Persistent link: https://www.econbiz.de/10008052392
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A dynamic framework for understanding cross-national segmentation
Cannon, Hugh M.; Yaprak, Attila - In: International marketing review 28 (2011) 3, pp. 229-244
Persistent link: https://www.econbiz.de/10009164480