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International marketing review
Industrial marketing management : the international journal for industrial and high-tech firms
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Boundary spanning elements and the marketing function in organizations : concepts and empirical studies
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Situational ethnicity and identity negotiation : "indifference" as an identity negotiation mechanism
Banerjee, Madhumita
;
Shukla, Paurav
;
Ashill, Nicholas J.
- In:
International marketing review
39
(
2022
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10013169631
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The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
International marketing review
39
(
2022
)
2
,
pp. 395-422
Persistent link: https://www.econbiz.de/10013396206
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