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Born global firms' growth and collaborative entry mode : the role of transnational entrepreneurs
Liu, Yipeng - In: International marketing review 34 (2017) 1, pp. 46-67
Persistent link: https://www.econbiz.de/10011673649
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Special issue: business hybrid offerings : international challenges, entry, modes, and product, adaptation processes
Liu, Yipeng (ed.); Bustinza, Oscar F. (ed.);  … - 2023
Persistent link: https://www.econbiz.de/10014469918
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Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng; Bustinza, Oscar F.; Vendrell-Herrero, Ferran; … - In: International marketing review 40 (2023) 4, pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
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Supply chains and ecosystems for servitization : a systematic review and future research agenda
Davies, Philip; Liu, Yipeng; Cooper, Maggie; Xing, Yijun - In: International marketing review 40 (2023) 4, pp. 667-692
Persistent link: https://www.econbiz.de/10014469948