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International marketing review
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Integrating sports sponsorship into the corporate marketing function: An international comparative study
Farrelly, Francis John
;
Quester, Pascale G.
;
Burton, Richard
- In:
International marketing review
14
(
1997
)
2-3
,
pp. 170-182
Persistent link: https://www.econbiz.de/10006313444
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