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Being creative under the Covid-19 pandemic crisis : the role of effective inter-organizational relationship management
Leonidou, Leonidas C.; Aykol, Bilge; Fotiadis, Thomas; … - In: International marketing review 40 (2023) 5, pp. 981-1011
Persistent link: https://www.econbiz.de/10014470104
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Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania
Petrovici, Dan; Marinova, Svetla; Marinov, Marin; Lee, Nick - In: International marketing review 24 (2007) 5, pp. 539-562
Persistent link: https://www.econbiz.de/10007797763
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Ethics and international marketing: Research background and challenges
Carrigan, Marylyn; Marinova, Svetla; Szmigin, Isabelle - In: International marketing review 22 (2005) 5, pp. 481-493
Persistent link: https://www.econbiz.de/10006233838