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Relationships among immigrant consumers' cultural orientation, innovativeness and opinion leadership
Walsh, Gianfranco - In: International marketing review 39 (2022) 1, pp. 80-104
Persistent link: https://www.econbiz.de/10013169635
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A multi-country assessment of the long-term orientation scale
Hassan, Louise M.; Shiu, Edward; Walsh, Gianfranco - In: International marketing review 28 (2011) 1, pp. 81-101
Persistent link: https://www.econbiz.de/10009008191
Cover Image
A multi-country assessment of the long-term orientation scale
Hassan, Louise M.; Shiu, Edward; Walsh, Gianfranco - In: International marketing review 28 (2011) 1, pp. 81-102
Persistent link: https://www.econbiz.de/10008851289