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International marketing review
AFI
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Onderzoeksrapport / Katholieke Universiteit Leuven, Departement voor Toegepaste Economische Wetenschappen
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Consumer responses to sex appeal advertising: a cross-cultural study
Liu, Fang
;
Cheng, Hong
;
Li, Jianyao
- In:
International marketing review
26
(
2009
)
4-5
,
pp. 501-520
Persistent link: https://www.econbiz.de/10008326561
Saved in:
2
Consumer responses to sex appeal advertising : a cross-cultural study
Fang Liu
;
Cheng, Hong
;
Li, Jianyao
- In:
International marketing review
26
(
2009
)
4/5
,
pp. 501-520
Persistent link: https://www.econbiz.de/10009523104
Saved in:
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