Martín, Juan Carlos; Román, Concepción; Espino, Raquel - In: Journal of Air Transport Management 17 (2011) 6, pp. 364-368
Frequent flyer programs are used as a common strategy in the airline industry. They can be defined as a service quality attribute that consists of some redemption of free flight miles and can determines the selection of airlines. It has been argued that they can act as an entry barrier, but...