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~isPartOf:"International review of financial analysis"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"hun"
~person:"Totzek, Dirk"
~subject:"Pricing strategy"
~subject:"Share price"
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Pricing strategy
Share price
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Totzek, Dirk
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International review of financial analysis
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
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How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Homburg, Christian
;
Totzek, Dirk
;
Krämer, Melanie
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
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2
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
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