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International review on public and non-profit marketing
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How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
2
Cause-related marketing in online environment : the role of brand-cause fit, perceived value, and trust
Silva, Susana C.
;
Duarte, Paulo
;
Machado, Joana César
; …
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 135-157
Persistent link: https://www.econbiz.de/10012292817
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