Franchising system continues its unstoppable advance worldwide, as in the most commercially developed countries as in those that have some more antiquated commercial structures. For that reason, nowadays, this is an important research topic in the business area. Franchising chains expand...

Service quality and satisfaction are constructs that have received so much attention in marketing literature; they had been the central elements of many investigations. However, the relationship between them is not still clear. Because of it, in the present work, a model which picks up the causal...