Internal marketing orientation (IMO) can be used as a tool for managing employees' knowledge that allows companies to develop a competitive advantage to the extent that generates information, communicates it internally and facilitates to articulate a response to their needs. IMO through proper...

The tourism sector of Croatia has been developing strongly in the last ten years. It is of crucial importance for its future development to be capable of managing the hotel sector according to the new market conditions. The purpose of this research is to study high-quality hotels of Croatia from...

La orientación al marketing interno (OMI) puede constituir una herramienta de gestión del conocimiento de los empleados que permita a las empresas desarrollar una ventaja competitiva en la medida en que genera información, la comunica internamente para terminar ofreciendo una respuesta a sus...

Croacia viene experimentando un auge turístico notable en los últimos diez años. Es crucial para su futuro desarrollo saber gestionar el sector hotelero de acuerdo con las nuevas exigencias del mercado. Este trabajo pretende analizar los hoteles de alta categoría de Croacia desde un doble...

In the past few decades a large number of studies have been carried out aimed at integrating and incorporating ethics into organizations, mainly highlighting the need to enhance ethical behavior within organizations. However, none of them makes any reference in their approach concerning the...

En las últimas décadas han sido numerosos los estudios que se han realizado para tratar de vincular e incorporar la ética dentro de la organización, incidiendo, sobre todo en la necesidad de desarrollar un comportamiento ético dentro de las organizaciones. Sin embargo, ninguno de ellos hace...

The design of qualifications around professional profiles and steering teaching towards the acquisition of competences are 2 major challenges targeted by the European Higher Education Area (EHEA). This study analyses the importance given by teachers to knowledge of a second language in Business...

This research has been carried out in order to analyze the development of actions to modify organizational legitimacy. We examine the relationship between the degree of organizational goals implementation and pragmatic legitimacy. Study has been developed on the European Area of Higher...

The aim of this work is to describe in detail on the current situation of outsourcing of Information Systems using the results of a survey carried out in the biggest Spanish firms. This is a longitudinal study that covers 12 years, since the current results are contrasted with those of two...

Despite the growing body of literature concentrating on service innovation, empirical research focusing on measuring its impact, mainly at firm-level, remains scarce. Adopting the perspective that the ability to monitor the service innovation process and to assess its impact is a pre-condition...