El entorno empresarial actual presiona a las empresas y a los investigadores para que busquen nuevos factores que permitan alcanzar y mantener sus ventajas competitivas. Entre estos se encuentra cada vez con más importancia el capital intelectual. Un componente representativo de los activos...

The preoccupation to consider the heterogeneity in firm behavior within an activity sector has been one of the main reasons for the search and identification of strategic groups, generating an inexhaustible debate in the scope of the strategic management. Nevertheless, this preoccupation has not...

The current business environment press companies and researchers to seek new competitive factors, that permit achieve and/or maintain competitive advantage. Among those appears the intellectual capital concept. A component that represents the strategic knowledge assets owned by the company,...

From a sample of Spanish manufacturing businesses, extracted from the 2005 Technological InnovationPanel (PITEC 2005), we suggest a lineal regression model in which we relate the exporting intensity withthe product innovation, the process innovation, the sectorial technological intensity, the...

Este trabajo tiene como objetivo analizar la influencia que la internacionalización puede tener sobre la adopción de una estrategia medioambiental más proactiva por parte de las empresas. ara conseguir este objetivo realizamos 103 entrevistas personales a los directores generales de empresas...

Management, as a social science, and Strategic Management, as a specific scientific discipline of this science, require research methodologies that can deal with all of the complexities of the business phenomena to be analysed. Certain circumstances call for methodologies that can combine...

This paper examines the strategy of firms in export markets and its relation with firm export performance. A taxonomic approach is adopted and export strategies are based on three dimensions: geographical scope, degree of marketing mix adaptation and competitive basis adopted. Using data from 88...

We analyze the influence of the firms' internationalization process of firms on the adoption of a proactive environmental strategy. Using direct interviews with the CEOs of 103 export Spanish firms from the food industry, we show that a high degree of international diversification encourages...

From a sample of Spanish manufacturing businesses, extracted from the 2005 Technological Innovation Panel (PITEC 2005), we suggest a lineal regression model in which we relate the exporting intensity with the product innovation, the process innovation, the sectorial technological intensity, the...

Debido a la diferencia en legislación y controles, últimamente es cuando los falsificadores han encontrado mayores facilidades para falsificar y crear una economía paralela que causa perjuicios sociales y afecta a empresas dueñas de marcas originales, lo que hace necesario cuantificar este...