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ANÁLISIS DE LOS HOTELES DE ALTA CATEGORÍA DE CROACIA DESDE EL ENFOQUE HOTEL-HUÉSPED / ANALYSIS OF HIGH-QUALITY HOTELS OF CROATIA FROM THE HOTEL-GUEST APPROACH

Šeric, Maja; Gil Saura, Irene - In: Investigaciones Europeas de Dirección y Economía de … 17 (2011) 3, pp. 127-149

Information and Communication Technology (ICT), and loyalty. The findings show a high degree of IMC and ICT implementation and … moderate degree of development of loyalty programs in hotels. Moreover, they confirm a positive influence of ICT on IMC … implementation, as well as a positive impact of IMC on loyalty. …

Persistent link: https://www.econbiz.de/10010565902

EL PAPEL MODERADOR DE LA CULTURA EN LA GENERACION DE SATISFACCIÓN Y LEALTAD / THE MODERATING ROLE OF CULTURE IN GENERATING SATISFACTION AND LOYALTY

Medina Molina, Cayetano; Rufín Moreno, Ramón; Rey … - In: Investigaciones Europeas de Dirección y Economía de … 17 (2011) 1, pp. 57-73

explaining the generation of satisfaction and loyalty by tourists. The hypothetical effect of mediating or moderating variables … on the relationship between satisfaction and loyalty is also addressed. Specifically the role of consumers’ adjusted … expectations as mediating the relationship between satisfaction and loyalty is included in the cognitive-affective explanatory …

Persistent link: https://www.econbiz.de/10010567228

Las series audiovisuales como herramienta promocional de un destino turístico: El caso de España

Vila, Noelia Araújo; Brea, José Antonio Fráiz - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 1, pp. 8-15

This article collects and analyzes the results of a research project1 that deals with possible synergies between the tourism sector and the audiovisual sector in Spain. Through the qualitative technique of in-depth interview, experts and representatives of those sectors were interviewed. The...

Persistent link: https://www.econbiz.de/10011984966

La adopción del e-Gobierno en entornos voluntarios

Medina Molina, Cayetano; Rufin Moreno, Ramón; Rey … - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 1, pp. 42-52

e-Government development requires a good knowledge of both users' expectations and all the factors that may strength users' adoption of the technology. Chan et al. (2010) proposed several variables that could act as antecedents of the Unified Theory of Acceptance and Use of Technology (UTAUT)...

Persistent link: https://www.econbiz.de/10011984972

Comunicación comercial y boca-oído electrónico en sitios web corporativos: Un análisis desde la perspectiva del marketing de relaciones

Belanche Gracia, Daniel; Casaló Ariño, Luis V.; … - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 1, pp. 31-41

Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include online tools to allow consumer interaction in them. Thus, when visiting these commercial web sites, consumers may consider not only e-retailer information (marketing communication)...

Persistent link: https://www.econbiz.de/10011984974

What matters to store Brand Equity? An approach to Spanish large retailing in a downturn context

Calvo-Porral, Cristina; Martinez-Fernández, … - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 3, pp. 136-146

Store brands account for 41% of the Spanish market share in 2011, and a further increase is expected in next years due to economic crisis, which makes up an increasingly competitive market with great research interest. In this context, our study aims to analyze which variables have a relevant...

Persistent link: https://www.econbiz.de/10011984983

Calidad percibida y satisfacción de los espectadores de fútbol

Navarro-García, Antonio; Reyes-García, María Eugenia; … - In: Investigaciones Europeas de Dirección y Economía de … 20 (2014) 2, pp. 87-94

The main objective of this study is to determine the influence of service quality on satisfaction of football spectators, looking scarcely investigated in the literature. The results, from a sample of 700 spectators at a football club of the Spanish First Division, reveal three main conclusions:...

Persistent link: https://www.econbiz.de/10011984995

Interrelaciones de los atributos del producto y las preferencias intransitivas

Veres, Zoltán; Platz, Petra; Tarján, Tamás - In: Investigaciones Europeas de Dirección y Economía de … 20 (2014) 2, pp. 102-108

Consumers are thought to be rational in their choices. But sometimes their choices comprise intransitivities. Current paper presents a mathematically supported experimental study of consumers' intransitive preferences concerning product attributes. We used a personalized experimental design...

Persistent link: https://www.econbiz.de/10011985004

Gestión del conocimiento y orientación al marketing interno en el desarrollo de ventajas competitivas en el sector hotelero

Ruizalba Robledo, José Luis; Vallespín Arán, María; … - In: Investigaciones Europeas de Dirección y Economía de … 21 (2015) 2, pp. 84-92

Internal marketing orientation (IMO) can be used as a tool for managing employees' knowledge that allows companies to develop a competitive advantage to the extent that generates information, communicates it internally and facilitates to articulate a response to their needs. IMO through proper...

Persistent link: https://www.econbiz.de/10011985006

Determinantes de la intención de uso de Facebook en el proceso de decisión de compra

Miranda González, Francisco Javier; Rubio Lacoba, Sergio; … - In: Investigaciones Europeas de Dirección y Economía de … 21 (2015) 1, pp. 26-34

usefulness, social influence and attitude toward Facebook, while the perceived ease of use has no direct influence on these … determining the attitude of the individual towards Facebook as a tool for finding information about the product. …

Persistent link: https://www.econbiz.de/10011985010