The aim of this work focuses on analyzing the effect, both immediate and delayed, of Market Orientation (MO) on organizational outcomes. A longitudinal study has been done over a time horizon of 3 years in the Spanish financial sector. Regarding the methodology, we have developed a qualitative...

El objetivo del presente trabajo se centra en analizar el efecto, tanto inmediato como diferido, de la orientación al mercado (OM) sobre los resultados organizacionales. Para ello, se ha realizado un estudio longitudinal, en un horizonte temporal de 3 a˜nos, en el sector financiero español....

In this article we tried to synthesize the existing literature on organizational legitimacy, showing its importance for business development. The article's central argument suggests the existence of certain organizational actions whose development address legitimacy to organizations. At the same...

Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include online tools to allow consumer interaction in them. Thus, when visiting these commercial web sites, consumers may consider not only e-retailer information (marketing communication)...

This article reports on an online survey conducted with more than 500 Facebook users in Spain and Portugal, in order to identify which are the most important variables on the intention to use this social network to make buying decisions. The results of this study indicate that the intended use...

El imparable crecimiento del intercambio de información en internet ha fomentado que los sitios web comerciales, además de ofrecer información relevante del vendedor (comunicación comercial), comiencen a incluir herramientas de interacción online donde los consumidores comparten sus...

En este trabajo se ha realizado una encuesta online a más de 500 usuarios de Facebook en España y Portugal con el objetivo de identificar qué variables influyen en mayor medida en la intención de usar esta red social para sus decisiones de compra. Los resultados de este estudio indican que...

In the literature on business ethics a large number of studies can be found with a focus on establishing comprehension frameworks concerning the factors which make an individual behave ethically or unethically. However, the models proposed up to the present moment are excessively generalists, as...

In the past few decades a large number of studies have been carried out aimed at integrating and incorporating ethics into organizations, mainly highlighting the need to enhance ethical behavior within organizations. However, none of them makes any reference in their approach concerning the...

En la literatura sobre ética empresarial, encontramos un importante número de trabajos centrados en establecer marcos de comprensión sobre qué es lo que conduce a un individuo a comportarse de una manera ética o no ética. Sin embargo, los modelos propuestos hasta el momento son...