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The aim of this work is to describe in detail on the current situation of outsourcing of Information Systems using the results of a survey carried out in the biggest Spanish firms. This is a longitudinal study that covers 12 years, since the current results are contrasted with those of two...
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Internal marketing orientation (IMO) can be used as a tool for managing employees’ knowledge that allows companies to develop a competitive advantage to the extent that generates information, communicates it internally and facilitates to articulate a response to their needs. IMO through proper...
Persistent link: https://www.econbiz.de/10011958800
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