Veres, Zoltán; Platz, Petra; Tarján, Tamás - In: Investigaciones europeas de Dirección y Economía de … 20 (2014) 2, pp. 102-108
Consumers are thought to be rational in their choices. But sometimes their choices comprise intransitivities. Current paper presents a mathematically supported experimental study of consumers’ intransitive preferences concerning product attributes. We used a personalized experimental design...
