Store brands account for 41% of the Spanish market share in 2011, and a further increase is expected in next years due to economic crisis, which makes up an increasingly competitive market with great research interest. In this context, our study aims to analyze which variables have a relevant...

Internet searches statistics is a tool that is becoming more important in social science research. We propose to use the Internet search statistics, obtained through Google Insights, as an indicator of confidence or risk aversion of investors. Using this information we developed a Risk Aversion...