Álvarez Álvarez, B.; Vázquez Casielles, Rodolfo - In: Investigaciones europeas de Dirección y Economía de … 13 (2007) 3, pp. 77-92
The present paper analyses the influence the introduction of the euro has had on the buying process developed by the consumer. The first aim pursued is to determine the effect of its coming into force on the formation of the reference prices estimated by the consumer. The second aim is to carry...
