In Relational marketing it is highly important for retailers to identify the type of benefits from the relationship with major influence in customer satisfaction and loyalty towards the retailer, in order to guarantee a continuous and satisfactory relationship. The above mentioned benefits can...

In recent years, wine marketing is assuming an increasingly important role in restaurants. The growing complexity of the supply of wines determines that consumer choice is conditioned by wine labels included in the wine list and the influence of the waiter. The objective of this study is to...

In Relational marketing it is highly important for retailers to identify the type of benefits from the relationship with major influence in customer satisfaction and loyalty towards the retailer, in order to guarantee a continuous and satisfactory relationship. The above mentioned benefits can...

The aim of this paper is to analyze the contribution that a set of the determinants has on the complaint behavior, with the purpose of identifying which combination of them can explain better the complaint responses, third parties responses and private responses. Our study has been made in the...

The aim of this paper is to analyze the contribution that a set of the determinants has on the complaint behavior, with the purpose of identifying which combination of them can explain better the complaint responses, third parties responses and private responses. Our study has been made in the...

The present paper addresses a proposal for a taxonomy of the local Valencia food industry by means of cluster analysis. This technique allows conforming conglomerates with similar characteristics which will facilitate its analysis and the design and application of public support policies...

The present paper addresses a proposal for a taxonomy of the local Valencia food industry by means of cluster analysis. This technique allows conforming conglomerates with similar characteristics which will facilitate its analysis and the design and application of public support policies...

The tourism sector of Croatia has been developing strongly in the last ten years. It is of crucial importance for its future development to be capable of managing the hotel sector according to the new market conditions. The purpose of this research is to study high-quality hotels of Croatia from...

This paper focuses on the study of the ICT applied to the role of logistics in companies relationships, therefore a deeper analysis will be carried out on how the ICT affect the traditional chain of consequences: Service Quality - Value - Satisfaction - Loyalty. The SEM analysis is used in order...

This paper focuses on the study of the ICT applied to the role of logistics in companies relationships, therefore a deeper analysis will be carried out on how the ICT affect the traditional chain of consequences: Service Quality - Value - Satisfaction - Loyalty. The SEM analysis is used in order...