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What matters to store Brand Equity? : an approach to Spanish large retailing in a downturn context

Calvo-Porral, Cristina; Martínez Fernández, Valentín … - In: Investigaciones europeas de Dirección y Economía de … 19 (2013) 3, pp. 136-146

Store brands account for 41% of the Spanish market share in 2011, and a further increase is expected in next years due to economic crisis, which makes up an increasingly competitive market with great research interest. In this context, our study aims to analyze which variables have a relevant...

Persistent link: https://www.econbiz.de/10011957434

Comunicación comercial y boca-oído electrónico en sitios web corporativos : un análisis desde la perspectiva del marketing de relaciones

Belanche Gracia, Daniel; Casaló Ariño, Luis V.; … - In: Investigaciones europeas de Dirección y Economía de … 19 (2013) 1, pp. 31-41

Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include online tools to allow consumer interaction in them. Thus, when visiting these commercial web sites, consumers may consider not only e-retailer information (marketing communication)...

Persistent link: https://www.econbiz.de/10011954235

Determinantes de la intención de uso de Facebook en el proceso de decisión de compra

Miranda González, Francisco Javier; Rubio Lacoba, Sergio; … - In: Investigaciones europeas de Dirección y Economía de … 21 (2015) 1, pp. 26-34

This article reports on an online survey conducted with more than 500 Facebook users in Spain and Portugal, in order to identify which are the most important variables on the intention to use this social network to make buying decisions. The results of this study indicate that the intended use...

Persistent link: https://www.econbiz.de/10011958455

Calidad percibida y satisfacción de los espectadores de fútbol

Navarro García, Antonio; Reyes-García, María Eugenia; … - In: Investigaciones europeas de Dirección y Economía de … 20 (2014) 2, pp. 87-94

The main objective of this study is to determine the influence of service quality on satisfaction of football … the Spanish First Division, reveal three main conclusions: (i) the quality of service of a football event is determined by … quality of positively affects service satisfaction experienced by the viewer part associated with football event; (iii) in …

Persistent link: https://www.econbiz.de/10011957778

What matters to store Brand Equity? : an approach to Spanish large retailing in a downturn context

Calvo-Porral, Cristina; Martinez-Fernández, … - In: Investigaciones europeas de Dirección y Economía de … 19 (2013) 3, pp. 136-146

Persistent link: https://www.econbiz.de/10011520887

Análisis del efecto inmediato y diferido de la orientación al mercado sobre los resultados organizacionales : un estudio longitudinal

Cauzo Bottala, Lourdes; Cossío Silva, Francisco José - In: Investigaciones europeas de Dirección y Economía de … 18 (2012) 3, pp. 228-236

The aim of this work focuses on analyzing the effect, both immediate and delayed, of Market Orientation (MO) on organizational outcomes. A longitudinal study has been done over a time horizon of 3 years in the Spanish financial sector. Regarding the methodology, we have developed a qualitative...

Persistent link: https://www.econbiz.de/10009675806

Análisis del efecto inmediato y diferido de la orientación al mercado sobre los resultados organizacionales : un estudio longitudinal

Cauzo Bottala, Lourdes; Cossío Silva, Francisco José - In: Investigaciones europeas de Dirección y Economía de … 18 (2012) 3, pp. 228-236

Persistent link: https://www.econbiz.de/10010058663

Internacionalización y control interorganizativo : revisión teórica y propuestas de investigación

Araújo Pinzón, P.; Sánchez Vázquez, J. M.; Vélez … - In: Investigaciones europeas de Dirección y Economía de … 16 (2010) 1, pp. 165-180

Export channel management has gained a greater relevance as one of the challenges related to internationalization processes. Analyzing the conclusions of the articles that have studied the control systems role in the context of the interorganizational relationships (Interoganisational Control,...

Persistent link: https://www.econbiz.de/10009236619

Internacionalización y control interorganizativo : revisión teórica y propuestas de investigación

Araújo Pinzón, P.; Sánchez Vázquez, J. M.; Vélez … - In: Investigaciones europeas de Dirección y Economía de … 16 (2010) 1, pp. 165-180

Persistent link: https://www.econbiz.de/10009958303

Importancia del sitio web en la banca online : influencia sobre la conianza

López Miguens, M. J.; Rodríguez Comesaña, L.; … - In: Investigaciones europeas de Dirección y Economía de … 16 (2010) 3, pp. 85-106

This paper examines the impact of the quality of the financial website in the generation of trust that users of the Internet developed into the canal. With this purpose, we discuss the hypothesis that establishes a relationship between both constructs and that it will allow to verify if the...

Persistent link: https://www.econbiz.de/10009239603