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~isPartOf:"Irwin series in quantitative analysis for business"
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Irwin series in quantitative analysis for business
Journal of advertising research
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Brand management in emerging markets : theories and practice
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Handbook of research on customer equity in marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing and management science. A synergism
Clark, William Allan
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Sexton, Donald E.
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1970
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