dissatisfaction with the performance of the breakfast cereals industry. But, second, I was in the evidence presented in the case … acquisition of Nabisco by Post would further impair the effectiveness of competition in breakfast cereals to justify its reversal …

paid was too high. In September 1992, RJR Nabisco attempted to sell its ready-to-eat (RTE) breakfast cereal unit to General … the Nabisco breakfast cereal franchise for the same price, $450 million. That deal was consummated in January 1993 … upon the public record of that ongoing antitrust case and detailed supermarket scanner data on the ready-to-eat cereal …

eat cereal industry. The release of their well documented and thorough report, "Consumers in a Box" a year ago focused … media attention on high cereal prices, which in turn documented widespread consumer anger over this industry's performance …. Today, the Congressmen have asked for an assessment of the factors that contribute to high cereal prices, and the outlook …

This brief addresses three issues related to the performance of the RTE cereal industry. First, consumers are … dissatisfied with the high price of many breakfast cereals and farmers are concerned about the consequent impact on the demand for …, marketing strategies of the big three cereal companies have blunted its growth and may altogether stop it in the near future …