Although one may hope to achieve equality of stated profits withoutenforcing it, one may not trust in such voluntary equality seeking andrather try to impose rules (of bidding) guaranteeing it.[...]

During the last three decades the ascent of behavioral economics clearly helped tobring down artificial disciplinary boundaries between psychology and economics.Noting that behavioral economics seems still under the spell of the rational choicetradition – and, indirectly, of behaviorism – we...