Students could be important clients for travel agents since they do not have strong family - or even professional - responsibilities, they are more flexible in terms of the available time, they are more dynamic and eager for new experiences. Still, travel agents seem not to target them so much,...

The paper comments on the importance of legal instruments in consumer protection field. We focused on the role of the European Commission, as guardian of European Union (EU) law and policies, which may initiate legal procedures to guarantee compliance with EU legislation. Thus, we analysed the...

The article encompasses the four main zones of incidence, in the Romanian legislation, of the consumer’s right to retract the prior consent, namely the contracts concluded outside commercial spaces, contracts agreed at distance, including electronic bargains, credits offered to consumers and...

According to our knowledge there has been limited research conducted in Romania with respect to tourism entrepreneurship. Due to the fact that entrepreneurship can be considered an engine for economic progress and that tourism is an economic activity that efficiently creates jobs in regions...

Among other producers and (re)sellers of snacks and fast-food, bakeries and pastry shops are some of the most dynamic enterprises that have developed both at national level and at the level of Cluj-Napoca during the recent years. Given the great variety of such snacks, the authors aim at...

In a competitive market, if one uses the traditional Importance- Performance Analysis (IPA) to evaluate service performance without considering the service level of competitors, misleading results may be obtained for managers responsible for developing improvement strategies. The purpose of this...

TThe globalization, complex interconnection process of the economies of states, is a reality of the XXI century. However, at the end of the first decade of this century, besides the positive effects of this process, due to the economic interconnections created, it has favored also a rapid...

Considering the fact that international consumers are being increasingly ecologically conscious, the present study aims to capture tourists’ intentions to support environmental initiatives in a Romanian mountain destination, namely Poiana Brasov. Using a quantitative research method, a total...

The City of Cluj was and still is considered to be the ‘capital of Transylvania’ due to the fact that it is an important cultural and business center. Though, Cluj’s historical buildings and sites could not compete with those of Sibiu and Brasov they are interesting; its cultural life is...

Considering the essential role that country brands as tourism destinations play in generating incoming tourism, this paper reveals useful information for entities concerned with promoting a tourism-based country brand for Romania. The paper represents an exploratory research, data being...