This paper is representing the results of a project research that we carried out in February 2009 entitled „The study of the tendencies regarding the book market evolution in Romania”. The analysis of the book market in Romania is based on the studying of the main book market indicators, and...

In the competitive hotel industry the content of hotel websites has an important role in achieving and maintaining business success and profitability. The purpose of this study is to analyze the websites of a selected group of hotels (three, four and five star) by applying content analysis by...

The purpose of this paper is to study the commercial relations between Romania and Hungary and the impact of these on the local economies from the Romanian western boundary counties (Satu-Mare, Bihor, Arad, Timis). The paper is structured on three parts. In the first part we present several...

This aim of this paper is to emphasize the role of strategy within small and medium-sized enterprises (SMEs) operating in trade. First, some brief considerations are made on the particular traits of strategy in trade SMEs as described in various studies. Then, the most important strategic...

Romanian trade SMEs face a difficult period since the country’s accession to the European Union due to various reasons, such as competitive pressure from large retail chains and the increased regulatory burden stemming from EUnorms2. This paper analyses the situation of trade SMEs in Romania,...

This paper investigates the relationship between a country’s exports and foreign direct investment (FDI) by transnational corporations, with a focus on Romania. First, we lay out the theoretical background concerning the manner in which FDI shapes a country’s exports. Then, we give a short...

Romanian trade SMEs face a difficult period since the country’s accession to the European Union due to various reasons, such as competitive pressure from large retail chains and the increased regulatory burden stemming from EUnorms2. This paper analyses the situation of trade SMEs in Romania,...

This paper work presents e-tourism as an alternative for business and tourism promotion travel agencies. In the past 10 years electronic commerce has developed, and travel agencies can join this trend expanding international tourism markets. E-tourism represents the digitization of tourism...

The distribution of goods will have a strategic significance in obtaining a competitive advantage by firms in the competition on the global market. In order to respond to these challenges, the management of manufacturing firms must choose the distribution channel which is not only cost efficient...

In the context of a growing Romanian retail market in recent years, we analyse the acquisition of retail chain Plus by discounter Lidl, finalised in 2010. The subject is treated from the perspective of EU competition policy. We begin with a literature review on the main concepts used in...