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EMPIRICAL RESEARCH ON THE ECONOMIC EFFICIENCY OF TRADE AND TOURISM SMEs IN THE CITY OF BRASOV

MARINESCU, NICOLAE - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2005)

This paper examines the economic efficiency of SMEs active in the field of trade and tourism. The paper draws on survey evidence from SMEs in Brasov city. The research has been conducted between April-May 2005 on a number of 133 SMEs. According to a statistical database, research has been...

Persistent link: https://www.econbiz.de/10010925413

ROMANIAN STUDENTS AS CULTURAL TOURISTS

ZBUCHEA, ALEXANDRA; DINU, MIHAELA - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2010)

Students could be important clients for travel agents since they do not have strong family - or even professional - responsibilities, they are more flexible in terms of the available time, they are more dynamic and eager for new experiences. Still, travel agents seem not to target them so much,...

Persistent link: https://www.econbiz.de/10010925419

ANALYSIS OF FOREIGN TOURIST MOVEMENT – THE REQUIREMENT TO SET UP GLOBAL TOURIST DEVELOPMENT STRATEGY

IORDACHE, CARMEN MARIA - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2010)

Tourism is a new social and economic phenomenon that really integrated within daily facts after the Second World War, more precisely in the early 60’s. Due to the major changes in the world economy, tourism has had a significant growth, hence its feature given by numerous authors as a...

Persistent link: https://www.econbiz.de/10010925429

SPA HEALING SOURCES IN CZECH REPUBLIC

BRYCHTOVÁ, ŠÁRKA - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2008)

The article deals with natural healing sources in the territory of the Czech Republic that are used in balneology and their economic impact at regional level. First of all they include the following sources: natural healing waters (e.g. mineral waters, acidulous waters, thermal springs, etc.);...

Persistent link: https://www.econbiz.de/10010925438

BUSINESS STRATEGY, STRUCTURE AND ORGANIZATIONAL PERFORMANCE

GAVREA, CORINA; STEGEREAN, ROXANA; ILIES, LIVIU - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2012)

Organizational structure and competitive strategy play an important role in gaining competitive advantage and improving … organizational performance. The objective of this paper is to examine how organizational structure and strategy affects firm … quantify the three variables of interest: organizational performance, strategy and structure. …

Persistent link: https://www.econbiz.de/10010592136

THE COMPETITION ROLE ON THE DEVELOPMENT OF THE ROMANIA’S INTERNATIONAL RELATIONSHIPS

PLATIS, MAGDALENA; HAGIU, ALINA - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2007)

Under various aspects - geographical position, traditions, culture, religion Romania has always been part of the European arena, but once we joined European Union, the Romanian market has “officially” become a component of the unique European market. The business market, on national and...

Persistent link: https://www.econbiz.de/10010556100

AN ENVIRONMENTAL PROTECTION AT THE ENTERPRISE LEVEL

KOŽENÁ, MARCELA - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2006)

An environmental protection is one of the global goals of mankind nowadays. An sustainable development strategy is a … environmental protection that identifies a level of strategy of sustainable development application in internal and external company …

Persistent link: https://www.econbiz.de/10010556121

GLOBAL CHALLENGES AND LOCAL ANSWERS BY THE SMES IN THE NORTH HUNGARIAN REGION – ROLE OF STRATEGIC THINKING

TAKÁCS-GYÖRGY, TAKÁCS-GYÖRGY KATALIN; TAKÁCS, … - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2011)

future oriented strategy making could be practical. The question is in what kind of changes necessary to achieve, that the … innovation is realized, the change induces is strong within the managers and owners, the existence of the formalized strategy is …

Persistent link: https://www.econbiz.de/10010556132

THE ROLE OF THE CUSTOMER RELATIONSHIP MANAGEMENT IN THE ERA OF GLOBALIZATION

DRAGHICI, CONSTANTIN - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2011)

relationships with customers led to reconsideration. Currently the position of CRM as a business strategy is strongly expressed …

Persistent link: https://www.econbiz.de/10010556160

THE EVOLUTION OF THE ROMANIAN CAR INDUSTRY AND ITS POSITION ON EUROPEAN MARKET

HAGIU, ALINA; PLATIS, MAGDALENA - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2012)

Automotive industry is one of the most important industries in the world, which leaves its mark not only on the worl d economy but also on the world culture; it occupies millions of people and generates millions of dollars as overall profits. This industry has revolutionized the twentieth...

Persistent link: https://www.econbiz.de/10010556613