According to our knowledge there has been limited research conducted in Romania with respect to tourism entrepreneurship. Due to the fact that entrepreneurship can be considered an engine for economic progress and that tourism is an economic activity that efficiently creates jobs in regions...

Among other producers and (re)sellers of snacks and fast-food, bakeries and pastry shops are some of the most dynamic enterprises that have developed both at national level and at the level of Cluj-Napoca during the recent years. Given the great variety of such snacks, the authors aim at...

In a competitive market, if one uses the traditional Importance- Performance Analysis (IPA) to evaluate service performance without considering the service level of competitors, misleading results may be obtained for managers responsible for developing improvement strategies. The purpose of this...

TThe globalization, complex interconnection process of the economies of states, is a reality of the XXI century. However, at the end of the first decade of this century, besides the positive effects of this process, due to the economic interconnections created, it has favored also a rapid...

Considering the fact that international consumers are being increasingly ecologically conscious, the present study aims to capture tourists’ intentions to support environmental initiatives in a Romanian mountain destination, namely Poiana Brasov. Using a quantitative research method, a total...

The City of Cluj was and still is considered to be the ‘capital of Transylvania’ due to the fact that it is an important cultural and business center. Though, Cluj’s historical buildings and sites could not compete with those of Sibiu and Brasov they are interesting; its cultural life is...

Considering the essential role that country brands as tourism destinations play in generating incoming tourism, this paper reveals useful information for entities concerned with promoting a tourism-based country brand for Romania. The paper represents an exploratory research, data being...

In the century that brings to the fore the high-tech, mankind is changing. The hotel has ceased to be a simple building, it is a reflection of the time and space in which is situated, the image of the local culture and civilization and respect for the nature. Hospitality can be defined as an...

Corporate social responsibility (CSR) refers to a company’s voluntary activities “that appear to further some social good, beyond the interests of the firm and that which is required by law” (McWilliams & Siegel, 2001, p. 117). This paper focuses on the question “Are Romanian travel...

In the competitive hotel industry the content of hotel websites has an important role in achieving and maintaining business success and profitability. The purpose of this study is to analyze the websites of a selected group of hotels (three, four and five star) by applying content analysis by...