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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~person:"Wildner, Raimund"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Jahrbuch der Absatz- und Verbrauchsforschung
Yearbook of marketing and consumer research
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Modellgestützte Analyse, Simulation und Prognose mit Verbraucherpaneldaten : der GfK Brand Simulator
Wildner, Raimund
;
Scherübl, Birgit
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
4
,
pp. 332-354
Persistent link: https://www.econbiz.de/10003278635
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