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This paper empirically analyzes the determinants of demand in the German automobile industry. Our primary goal is to refine the existing literature on that topic by exploring the impact of uniqueness seeking behaviour of individuals on the demand schedule. Using a dataset on the segment of...
Persistent link: https://www.econbiz.de/10010271177
This paper empirically analyzes the determinants of demand in the German automobile industry. Our primary goal is to refine the existing literature on that topic by exploring the impact of uniqueness seeking behaviour of individuals on the demand schedule. Using a dataset on the segment of...
Persistent link: https://www.econbiz.de/10004963269
We report the results of an original experiment that was designed to test the strength and robustness of the attraction effect. Rather than the usual simple tests for this effect, we consider a conceptually simple consumer purchasing task where alternatives are however difficult to evaluate. For...
Persistent link: https://www.econbiz.de/10010435147
We report the results of an original experiment that was designed to test the strength and robustness of the attraction effect. Rather than the usual simple tests for this effect, we consider a conceptually simple consumer purchasing task where alternatives are however difficult to evaluate. For...
Persistent link: https://www.econbiz.de/10010890001
choice easier (Gaudeul and Sugden, 2011). We design an original experiment to identify consumers' choice heuristics in the …
Persistent link: https://www.econbiz.de/10010286459
choice easier (Gaudeul and Sugden, 2011). We design an original experiment to identify consumers' choice heuristics in the …
Persistent link: https://www.econbiz.de/10009320191
In this paper we develop optimized localization strategies for multinational firms to over-come their liability of foreignness by adding a regional dimension. We explore concep-tually whether economic stress in a region has a mitigating or reinforcing effect. We test his analytical framework...
Persistent link: https://www.econbiz.de/10010263825
The theory predicts that spino s of successful parents are more successful than others. The success of the parents can be measured in two ways, either in terms of their survival duration or concerning their innovative activity. In this paper, the survival chances of spino s in the German...
Persistent link: https://www.econbiz.de/10010276368
In this paper we develop optimized localization strategies for multinational firms to overcome their liability of foreignness by adding a regional dimension. We explore conceptually whether economic stress in a region has a mitigating or reinforcing effect. We test this analytical framework...
Persistent link: https://www.econbiz.de/10005090555
The theory predicts that spinoffs of successful parents are more successful than others. The success of the parents can be measured in two ways, either in terms of their survival duration or concerning their innovative activity. In this paper, the survival chances of spinoffs in the German...
Persistent link: https://www.econbiz.de/10005032032