Individual decision-making in Pay-What-You-Want settings is prone to social influence. Es pecially payment observability and the social relationship with other buyers during the payment decision are two important components of social influence. In practical applications of Pay-What-You-Want both...

The Theory of Dyadic Morality (TDM; Schein and Gray (2018)) posits that immorality judgments emerge from norm violations, harm perceptions, and negative affect. We test this core prediction in an applied setting: voluntary payment settings, such as the Pay-What-You-Want mechanism. In our study,...