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Optimal stimulation level theory and exploratory consumer behavior : an analysis of underlying structures across product categories
Helm, Roland; Landschulze, Sebastian - 2008
Persistent link: https://www.econbiz.de/10003716923
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EVAS - a new method for the customer-oriented selection of an Evoked-Set based Attribute-Set for preference measurement
Steiner, Michael; Helm, Roland - 2007
Persistent link: https://www.econbiz.de/10003507838
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Seniorenmarketing : Stand der Forschung zum Kaufverhalten in Abhängigkeit des Alters der Verbraucher
Helm, Roland; Landschulze, Sebastian; Scheunert, Uta - 2009
Persistent link: https://www.econbiz.de/10003844155
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The impact of evaluation context on attribute processing and attitude formation : the example of comparative advertising
Helm, Roland; Szelig, Antonia - 2009
Persistent link: https://www.econbiz.de/10003844159
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International orientation, marketing mix and the performance of international firms : an empirical analysis
Kraft, Patricia; Dowling, Michael; Helm, Roland - 2007
Persistent link: https://www.econbiz.de/10003529149
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Offline- versus Online-Multiplikator : eine kritische Betrachtung des klassischen Meinungsführerkonzepts
Helm, Roland; Möller, Michael; Rosenbusch, Jana - 2010
Persistent link: https://www.econbiz.de/10004575385
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Product launch and increase in sales through free product-premiums : moderating effects of value and product-premium fit in the dual mediation model
Helm, Roland; Mark, Antje; Bley, Sabine - 2007
Persistent link: https://www.econbiz.de/10004886991
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Innovation and market characteristics and success of new research-based spin-off products
Helm, Roland; Mauroner, Oliver - 2007
Persistent link: https://www.econbiz.de/10004886999
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International orientation, marketing mix and the performance of international firms : an empirical analysis
Kraft, Patricia; Dowling, Michael J.; Helm, Roland - 2007
Persistent link: https://www.econbiz.de/10004890068
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Zur Berücksichtigung von Unsicherheit bei der Präferenzmessung
Helm, Roland; Scholl, Armin - 2007
Persistent link: https://www.econbiz.de/10004890087