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10. Interuniversitäres Doktorandenseminar Wirtschaftsinformatik, Juli 2009
Ruhland, Johannes M. (contributor);  … - Interuniversitäres Doktorandenseminar … - 2009
Persistent link: https://www.econbiz.de/10003856155
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Seniorenmarketing : Stand der Forschung zum Kaufverhalten in Abhängigkeit des Alters der Verbraucher
Helm, Roland; Landschulze, Sebastian; Scheunert, Uta - 2009
Persistent link: https://www.econbiz.de/10003844155
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Acceptance of new products and brands by older consumers
Helm, Roland; Landschulze, Sebastian - 2010
Persistent link: https://www.econbiz.de/10003975747
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Optimal stimulation level theory and exploratory consumer behavior : an analysis of underlying structures across product categories
Helm, Roland; Landschulze, Sebastian - 2008
Persistent link: https://www.econbiz.de/10003716923
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Licensing as a commercialisation strategy for German biotechnology firms
Dowling, Michael; Helm, Roland - 2007
Persistent link: https://www.econbiz.de/10003423261
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Innovation and market characteristics and success of new research-based spin-off products
Helm, Roland; Mauroner, Oliver - 2007
Persistent link: https://www.econbiz.de/10003450018
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Unternehmenssteuerreform 2008 und Unternehmensbewertung: Auswirkungen auf den Steuervorteil der Fremdfinanzierung von Kapitalgesellschaften
Bachmann, Carmen; Schultze, Wolfgang - 2007
Persistent link: https://www.econbiz.de/10003479814
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Product launch and increase in sales through free product-premiums : moderating effects of value and product-premium fit in the dual mediation model
Helm, Roland; Mark, Antje; Bley, Sabine - 2007
Persistent link: https://www.econbiz.de/10003479987
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Internationalization of German companies into the Chinese market - an event study of the consequences on financial performance from a RBV perspective
Bausch, Andreas; Van Tri, Duc Linh - 2007
Persistent link: https://www.econbiz.de/10003592811
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Exploiting valuable knowledge : appropriation problems, uncertainty and the value of licensing agreements
Bausch, Andreas; Grube, Christian - 2007
Persistent link: https://www.econbiz.de/10003592818