Free, Clinton; Qu, Sandy Q. - In: Journal of Accounting & Organizational Change 7 (2011) 2, pp. 158-189
Purpose – This paper aims to focus on the role of graphics in the propagation of the Balanced Scorecard (BSC) through the persuasive capacity of graphism to “scientize” management ideas. Scientization, through professionalization of knowledge, rationalization of management and the...