Lo, Kin - In: Journal of Accounting and Economics 49 (2010) 1-2, pp. 133-135
Materiality has important implications for voluntary disclosures when there is an affirmative duty to disclose. Using a change in rules on the disclosure of advertising costs, Heitzman et al. (2009) empirically demonstrate that, indeed, it is important to factor in the effect of the materiality...