Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of Advertising Research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
In This Issue
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
1
Language
All
Undetermined
1
Author
All
GRIFFIN, ABBIE
1
PELTIER, JAMES
1
SCHULTZ, DON E.
1
ZAHAY, DEBRA
1
Published in...
All
Journal of Advertising Research
The journal of product innovation management : an internat. publication of the Product Development & Management Association
46
The journal of product innovation management : an international publication of the Product Development & Management Association
14
Report / Marketing Science Institute
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Marketing Letters
3
R & D management
3
Creativity and innovation management
2
Encyclopedia of technology and innovation management
2
International journal of business innovation and research
2
International journal of technology marketing : IJTMkt
2
Journal of Product & Brand Management
2
Journal of the Academy of Marketing Science
2
Long range planning : LRP ; international journal of strategic management
2
Marketing Science
2
Marketing letters : a journal of research in marketing
2
Report / Marketing Science Institute / Marketing Science Institute
2
The PDMA handbook of new product development
2
The journal of business & industrial marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Entrepreneurship, theory and practice : ET & P
1
European Journal of Marketing
1
Handbook of business-to-business marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
How to guides
1
IEEE transactions on engineering management : EM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business & Industrial Marketing
1
Journal of Product Innovation Management
1
Journal of advertising research
1
Journal of engineering and technology management : JET-M
1
Journal of marketing research : JMR
1
Management Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
New product development and production networks : global industrial experience ; with 85 figures and 29 tables
1
Research technology management
1
Research technology management : RTM
1
Sloan management review
1
The journal of product & brand management
1
more ...
less ...
Source
All
RePEc
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together
ZAHAY, DEBRA
;
PELTIER, JAMES
;
SCHULTZ, DON E.
;
GRIFFIN, …
- In:
Journal of Advertising Research
44
(
2004
)
01
,
pp. 3-18
Persistent link: https://www.econbiz.de/10005425145
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
