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~isPartOf:"Journal of Advertising Research"
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Journal of Advertising Research
Journal of advertising : official publication of the American Academy of Advertising
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European Journal of Marketing
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The Importance of Being Ernest: Commemorating Dichter's Contribution to Advertising Research
STERN, BARBARA B.
- In:
Journal of Advertising Research
44
(
2004
)
02
,
pp. 165-169
Persistent link: https://www.econbiz.de/10005264829
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