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The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth
PRUITT, STEPHEN W.
;
CORNWELL, T. BETTINA
;
CLARK, JOHN M.
- In:
Journal of Advertising Research
44
(
2004
)
03
,
pp. 281-296
Persistent link: https://www.econbiz.de/10005264814
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