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Journal of Advertising Research
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Sports Celebrity Influence on the Behavioral Intentions of Generation Y
BUSH, ALAN J.
;
MARTIN, CRAIG A.
;
BUSH, VICTORIA D.
- In:
Journal of Advertising Research
44
(
2004
)
01
,
pp. 108-118
Persistent link: https://www.econbiz.de/10005624835
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