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CHATTOPADHYAY, AMITAVA
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LABORIE, JEAN-LOUIS
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Managing Brand Experience: The Market Contact Audit
CHATTOPADHYAY, AMITAVA
;
LABORIE, JEAN-LOUIS
- In:
Journal of Advertising Research
45
(
2005
)
01
,
pp. 9-16
Persistent link: https://www.econbiz.de/10005264840
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