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~isPartOf:"Journal of Advertising Research"
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GRIFFIN, ABBIE
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PELTIER, JAMES
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SCHULTZ, DON E.
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ZAHAY, DEBRA
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Journal of Advertising Research
Journal of marketing education : JME
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of Research in Interactive Marketing
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Journal of advertising research
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European journal of marketing : EJM
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Journal of business research : JBR
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European Journal of Marketing
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International small business journal
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International small business journal : researching entrepreneurship
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Journal of financial services marketing : JFSM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of small business and enterprise development
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International journal of advertising : the quarterly review of marketing communications
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International small business journal : ISBJ
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Journal of Business & Industrial Marketing
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Journal of Consumer Affairs
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Journal of Consumer Marketing
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Journal of Services Marketing
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Journal of Urban Economics
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of personal selling & sales management : JPSSM
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of urban economics
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Marketing intelligence & planning
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The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together
ZAHAY, DEBRA
;
PELTIER, JAMES
;
SCHULTZ, DON E.
;
GRIFFIN, …
- In:
Journal of Advertising Research
44
(
2004
)
01
,
pp. 3-18
Persistent link: https://www.econbiz.de/10005425145
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