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MANDHACHITARA, RUJIRUTANA
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YOO, BOONGHEE
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Estimating Advertising Effects on Sales in a Competitive Setting
YOO, BOONGHEE
;
MANDHACHITARA, RUJIRUTANA
- In:
Journal of Advertising Research
43
(
2003
)
03
,
pp. 310-321
Persistent link: https://www.econbiz.de/10005264825
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