A new paradigm is needed in extension marketing programs. Attempts to help producers time the market, either through … cask sales or futures trading, appear to be of little benefit. Marketing extension programs need to place less emphasis on … outlook and futures trading and more emphasis on simple marketing strategies that people really use. An empirical example of …

product marketing. The objectives are to identify the demographic characteristics of the farmers, assess their marketing … characteristics and identify their marketing problems and marketing assistance needs. A two-page questionnaire was used to collect …, 1996. The findings revealed most of the farmers believed they were not experiencing any marketing problems. Those that did …