A consumer-oriented survey at eighteen independently owned garden centers in North Carolina focused on why consumers selected a particular garden center and why they purchased the particular products they selected. Results indicate that potential customers are looking for garden centers that...

This study examines the effect of various factors on the decision to consume home-delivered foods. The results of the study suggest that the decision to order food for home delivery is determined by gender, price consciousness, number of adults and children in the household, employment status,...

Increasingly, interdisciplinary research is being touted as a way to solve real-life problems of interest to the taxpayers who support research at public universities. The purpose of this paper is to examine the benefits of interdisciplinary agricultural research involving economists and natural...

Results from a consumer-oriented study of households in Louisiana and Texas suggest that the nutritional properties of rabbit meat play a minor role in its consumption. In general, users regard rabbit meat as inferior to chicken, beef or pork and non-users are reluctant to try rabbit meat. Based...

Labels have been used to make food attributes transparent and to satisfy the increasing consumer demand for information about food credence values. Several types of prevalent U.S. food labels, their contributions, and the regulatory agencies behind them are examined in this paper. Additionally,...

A new paradigm is needed in extension marketing programs. Attempts to help producers time the market, either through cask sales or futures trading, appear to be of little benefit. Marketing extension programs need to place less emphasis on outlook and futures trading and more emphasis on simple...