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Developing Effective Marketing Strategies for Agritourism: Targeting Visitor Segments

Sullins, Martha; Moxon, Drew; Thilmany, Dawn D. - Agricultural Economics Association of Georgia - AEAG

In Colorado, agritourism shows the potential to benefit agricultural producers and rural communities by generating additional income from consumers who are willing to pay for rural and agriculturally related experiences. This study uses a survey of Colorado agritourists to identify five distinct...

Persistent link: https://www.econbiz.de/10011143690

The Pleasures and Pitfalls of Interdisciplinary Research in Agriculture

Duffy, Patricia A.; Guertal, Elizabeth A.; Muntifering, … - In: Journal of Agribusiness 15 (1997) 2

Increasingly, interdisciplinary research is being touted as a way to solve real-life problems of interest to the taxpayers who support research at public universities. The purpose of this paper is to examine the benefits of interdisciplinary agricultural research involving economists and natural...

Persistent link: https://www.econbiz.de/10008599622

The Impact of Participation in Cooperatives on the Success of Small Farms

Mishra, Ashok K.; Tegegne, Fisseha; Sandretto, Carmen L. - In: Journal of Agribusiness 22 (2004) 1

This study identifies and analyzes factors that contribute to the success of small farms. Particular attention is given to the effect of participation in marketing and supply cooperatives on the success of small farms. Using modified net farm income per dollar of assets and operatorâ€™s...

Persistent link: https://www.econbiz.de/10008519363

Cash Wheat Marketing: Strategies for Real People

Brorsen, B. Wade; Anderson, Kim B. - In: Journal of Agribusiness 12 (1994) 2

A new paradigm is needed in extension marketing programs. Attempts to help producers time the market, either through cask sales or futures trading, appear to be of little benefit. Marketing extension programs need to place less emphasis on outlook and futures trading and more emphasis on simple...

Persistent link: https://www.econbiz.de/10008533303

MARKET ANALYSIS OF A STUDENT AGRIBUSINESS ORGANIZATION AS A PLANNING AND EDUCATIONAL TOOL

Thilmany, Dawn D.; Hoag, Dana L. - In: Journal of Agribusiness 19 (2001) 1

Although marketing principles and strategies are taught in all major agribusiness management programs in the country …, few agribusiness student groups use these very principles in the planning of their own activities. This article describes … a market research project developed by the AgriBusiness Association at Colorado State University (CSU) as an example of …

Persistent link: https://www.econbiz.de/10005503690