A milk marketing cooperative (MMC) was created by Florida dairy farmers to link the primary supply of fluid milk with the derived demand of processors in the vertical market. For any given milk supply, the revenue or return to farmers per unit of milk is the average milk price received by the...

Import demand equations are estimated in order to identify the own-, cross-price, and volume elasticities that can be used to determine the best marketing strategy to increase U.S. orange juice gallons in the Canadian import market. This study uses the firm’s version of production...